From Generic to Great: Why You Can’t Afford to be Basic
Did you know that most event producers follow the same generic formula for their events? That’s because, on the surface, all events need the same basic components: Food, décor, and entertainment. They likely have a tired list of event venues and recycled programming suggestions from Google. They don’t know who is going to be there or what your goals are because it doesn’t matter – their delivery and process are the same.
When you realize this, it’s no surprise that most events tend to be generic and follow a standard formula. Whether you’re going to a business conference, mastermind, networking gathering, wedding, or celebratory party, you know just what to expect - and you’re usually spot-on.
To make an impact on your guests, you need to break the mold. You need to move from generic to great.
Why?
People invest heavily in events and for good reason: In this day and age where most of our “connecting” is done electronically, people are hungry for in-person experiences. They want to connect on a human level and build relationships face-to-face. For business-related events specifically, people come for the content and stay for the connection.
In short, good content isn’t enough.
If there’s no connection, people won’t feel compelled by your offering and won’t even remember the experience the next day.
And when you’re investing so heavily, can you really afford that?
Producing a Great Event
Great events facilitate true connection and allow for guests to become completely immersed in the experience. Great events give exponential returns because your guests will remember, rave, and reciprocate at the level in which they were served. Great events fill the void your guests had as they walked in the door and closes the connection gap between people so they feel united with each other, with you, and with your message.
In short, great events don’t follow the same generic formula as the rest. If you’re interested in having a great experience designed just for you, or if you would like to learn how to produce your own, reach out to us anytime, we’re here to help.